Concealed within the game structure is the requirement to understand the nature of customer satisfaction – both how to value it and how to achieve it. During planning and execution stages, teams are deliberately supplied with more information than any one person can deal with, so effective information management is crucial in creating the best outcome for clients. Participants are also required to balance the budget, to ensure the best customer experience is delivered while remaining profitable.
A themed indoor business game, each team acting as a rafting company facing the challenge of leading a commercial "first descent" down one of the world's great rivers. Mounting a river expedition and seeing it through to a successful completion is a careful balance of research, client satisfaction, safety and profit - the keys to a successful performance. Full sized rafts; paddles and all manner of authentic expedition equipment create an impressive backdrop to the game, while spectacular video footage provides a real taste for the thrills and spills of the sport. As with any goal-directed activity, the temptation to sacrifice careful planning in favour of 'getting on with the job' will often prove too powerful to resist. The opportunities for review and relevant learning are immense.
River Runner simulates a commercial business operating in an environmentally sensitive environment. The depth of game structure allows the game to be specially tailored to explore ethical issues such as community liaison, conservation, responsible practice, resource management and the socio-ecomonic impact of tourism on a fragile economy.